Vev Essentials is the backbone of Vev that adds title, metadata, and required scripts for Vev content to load.

Meta tags

Meta tags always go inside the "head" element of a webpage and are typically used to specify a character set, page description, keywords, author of the document, and viewport settings. Meta tags are essentially content descriptors that help search engines know what the web page is about.

Open Graph metas

Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media. Having social media metadata on the website is one of the best practices as it will tell how our webpage's Title, URL, Image, Description, site_name, etc should display while sharing.

They’re part of Facebook’s Open Graph protocol and are also used by other social media sites, including LinkedIn and Twitter. You can find them in the head section of a webpage. Any tags with og: before a property name is Open Graph tags.

Requirements

To turn your web pages into graph objects, you need to add basic metadata to your page. The four required properties for every page are:

Title og:title - The title of your object should appear within the graph
OG Type og:type - The type of your object, e.g., "video.movie". Depending on the type you specify, other properties may also be required.
URL og:url - The canonical URL of your object that will be used as its permanent ID in the graph
Image og:image- An image URL that should represent your object within the graph.

Social Media meta tags

This essential SEO plugin allows you to contain a featured image, page title, description, and URL when sharing your site on social media. Social media platforms such as Facebook and Twitter get these parameters from your website. With this plugin, you can control what they pull from the post.