The Tracking and Analytics integrations in Vev help you understand how users interact with your site. These tools enable data-driven decisions by letting you:
Monitor user sessions and behavior.
Track conversions and campaign performance.
Optimize site functionality and marketing efforts
Important note: Vev does not collect or track customer data, and we do not provide an internal tracking tool. Instead, we offer integrations so you can connect your site with trusted third-party analytics platforms. This ensures you remain in control of your data while gaining insights through the tools you prefer.
If your preferred analytics platform isn’t listed, Vev also supports Custom HTML Snippets and Custom Scripts so that you can connect almost any third-party tool.
Google Analytics 4
Google Analytics 4 is the latest version of Google’s analytics platform. It provides insights into user interactions across websites and apps.
Requirements:
A Google account and an active Google Analytics account.
Create a Google Analytics 4 (GA4) property.
Locate your G-ID (format:
G-XXXXXXXXX).Paste the G-ID into Vev’s integration settings.
Google Tag Manager
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Requirements
Google Tag Manager Account:
Go to Google Tag Manager and create a new account.
Copy the GTM container ID (in the format GTM-XXXXXX).
Paste the container ID in the integration settings in Vev.
Advanced Controls:
Toggle on the "Show advanced controls" option to access advanced settings, including adding your own Data Layer variables.
Incorporate custom variables (e.g.,
pageCategory) to capture specific information about your web pages.
A Tag Manager container can replace all other manually-coded tags on a site or app, including tags from
Google Tag Manager (GTM) is a tag management system that allows you to add and manage multiple tracking codes without editing your site code directly.
Requirements:
Create a GTM account and copy the container ID (format:
GTM-XXXXXX).Paste the container ID into Vev’s integration settings.
Toggle Show advanced controls to add Data Layer variables
Incorporate custom variables (e.g.,
pageCategory) to capture specific information about your web pages.
How GTM works:
A container holds your tags, triggers, and variables.
GTM can replace manually coded tags from Google Ads, Google Analytics, Floodlight, and 3rd party tags.
You can set up rules so tags fire based on specific events.
Google Global Site Tag
This integration handles the integration of Google Analytics through the Global Site Tag (gtag.js). It includes the necessary script to asynchronously load the gtag.js library from Google's servers and sets up the configuration for your tracking.
Google Global Site Tag (gtag.js)
This integration loads the gtag.js library and configures tracking.
Requirements:
Obtain your Google Tag ID from Analytics or Ads.
Paste the Tag ID into Vev’s integration settings.
Optionally configure:
Custom settings.
Event categories.
Additional event configurations.
Google Site Verification
Google Search Console allows you to verify site ownership and submit sitemaps for better indexing.
Requirements:
Verification Code:
Log in to Google Search Console
Add your site as a new property (choose the URL prefix method).
Select HTML tag verification.
Copy the verification ID from the meta tag.
Paste the ID into Vev’s integration settings.
Publish your site and return to Search Console to complete verification.
Hotjar
Hotjar provides screen recordings, heatmaps, and feedback tools to help you understand user interactions.
Requirements:
Create a Hotjar account.
Register your Vev site in Hotjar.
Copy the site ID provided by Hotjar.
Paste the ID into Vev’s integration settings.
Verify that data is received in the Hotjar dashboard.
Meta Pixel
The Meta Pixel (Facebook Pixel) helps track conversions, optimize ads, and build audiences.
Requirements:
Set up the pixel in Meta Events Manager.
Locate your Pixel ID.
Paste the Pixel ID into Vev’s integration settings.
HubSpot
HubSpot CRM integrates marketing automation and lead management into your Vev site.
Requirements:
Log in to your HubSpot account.
Retrieve your HubSpot ID from your account settings.
Enter your HubSpot ID into Vev’s integration field.
Marketo (Munchkin Tracking)
Marketo’s Munchkin code tracks all visitors (including anonymous ones) for marketing automation.
Requirements:
Log in to Marketo.
Retrieve your Munchkin Account ID from the Admin section.
Paste the ID into Vev’s integration settings.
Norstat Tracking
Norstat Audience Analytics validates audience reach and campaign impact.
Requirements:
Provide your Account ID and Tracker ID.
Optional: Providing multiple Campaign/Company IDs and corresponding Tracker IDs is optional. If you have only one Norstat campaign, you can leave the additional fields empty.
Segment
Segment integration loads the Segment Analytics library, enabling event tracking across platforms.
Requirements:
Log in to your Segment account.
Retrieve your Write Key from your workspace settings.
Paste the Write Key into Vev’s integration field.
Track 5 Seconds from Page Load
This integration delays pushing data to the dataLayer for 5 seconds after page load.
Ensures tags or events don’t fire until after a delay.
Typically used in setups that rely on Google Tag Manager or custom tracking systems.
Requires a defined
dataLayerin your tracking configuration.
Note: the functionality of this code depends on the context in which it is used and whether the "dataLayer" object is already defined and utilized in the overall tracking setup of the website.
