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Tracking & Analytics
Tracking & Analytics

Gain insights into how your content is performing with analytics and marketing automation tools.

Diego Muralles avatar
Written by Diego Muralles
Updated over a week ago

Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It is designed to provide businesses and website owners with a comprehensive view of user interactions and behavior across multiple channels and devices. GA4 offers advanced features and insights that help businesses understand their audience, measure the effectiveness of their marketing campaigns, and make data-driven decisions.


To utilize this integration, ensure you have a Google account and have signed up for a Google Analytics account. Here's how to get started with Google Analytics:

  1. Sign in to your Analytics account or create a new one.

  2. After completing the above steps, copy the G-ID
    (a string in the format starting with "G-") and paste it into the settings section here in Vev.

Refer to these instructions on where to find your G-ID.

Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

When Tag Manager is installed, your website or app will be able to communicate with the Tag Manager servers. You can then use Tag Manager's web-based user interface to set up tags, establish triggers that cause your tag to fire when certain events occur, and create variables that can be used to simplify and automate your tag configurations.

A collection of tags, triggers, variables, and related configurations installed on a given website or mobile app is called a container.

A Tag Manager container can replace all other manually-coded tags on a site or app, including tags from Google Ads, Google Analytics, Floodlight, and 3rd party tags.


Using this integration requires an account in Google Tag Manager.

  • Go to GTM and create a new account.

  • Copy the GTM container ID (in the format GTM-XXXXXX).

  • Paste the container ID in the integration settings here in Vev.

To unlock the full potential of your Google Tag Manager Integration, simply toggle on the Show advanced controls option. Once enabled, you gain access to advanced settings, including the ability to add your own Data layer variables.

You can incorporate custom variables , e.g. pageCategory to capture specific information about your web pages. Additionally, you can define values, such as signup, to provide context and meaning to these variables.

Google Global Site Tag

This integration handles the integration of Google Analytics through the Global Site Tag (gtag.js). It includes the necessary script to asynchronously load the gtag.js library from Google's servers and sets up the configuration for your tracking. It allows you to track various user interactions and send custom events to gain valuable insights into user behavior and engagement.


Add Your Google Tag ID: Obtain your unique Google Tag ID by visiting this link. This ID serves as the key to link your website to Google's powerful tracking and analytics platform.

Configure Your Settings: Optionally, you can include your custom configuration information to tailor the tracking experience according to your specific requirements.

Custom Events: Enhance your analytics by adding an event category for custom events. These events provide valuable insights into user interactions and actions on your website.

Additional Event Config: For advanced tracking needs, you have the flexibility to include any additional event configuration information.

Google Site Verification

Google Search Console gives you access to Google search data and allows you to submit your sitemap so that your site is indexed in Google search results. Although you can verify your domain ownership in a number of ways, the method we describe here is the easiest way to verify your Vev site.


Enter your Google Site Verification code in the provided form field.

If you don't have the code yet, follow these steps to obtain it:

  1. Go to the Google Search Console and log into your Google account

  2. Add a new property

  3. Choose “URL prefix” and type in your domain with the https:// protocol

  4. Choose the “HTML tag” option under other verification methods

  5. Copy the Verification ID (string of numbers and letters in between the quotations that appear after content=”). Keep the window or tab open.

  6. After you've installed the integration, paste the verification ID you copied in the Google site verification field into the settings of the Google Site Verification Vev integration.

  7. Save the changes

  8. Publish or re-publish your project

  9. Return to the Google Search Console and press “verify.”

  10. If you’ve closed the property verification window, open the property dropdown and select the domain you want to verify. Choose the “HTML tag” option again and click “verify.”


Discover how your user interacts with your site through screen recordings, heat maps, and let them give feedback with context. Hotjar records the user interactions of users, giving you the opportunity to see how a user interacts with the site and where they struggle in the interactions.

This integration adds the scripts needed for Hotjar to work on your project.


You need a Hotjar account to use this plugin. It s is free, but you can pay for optional upgrades.

  • Create a Hotjar account.

  • Register your site in Hotjar.

  • The URL for the site should reflect where your Vev site will live.

How to add a plugin to Vev

  • After you have set up your site in Hotjar, you will receive a site identifier.

  • Copy this identifier as you will use it in Vev when you add the plugin.

  • The software version should be kept at default (6) if you don’t have any reasons to change it.

  • Verify if your integration works by going into the Hotjar dashboard. Here you can verify whether the account is sending any recording.

Meta Pixel

The Meta Pixel is a piece of code that collects data and helps you to track conversions from Facebook ads. It also helps you to optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.


To use this integration, you will first need to set up a Facebook pixel. You can do this on Facebook if you have a Facebook account.

  1. Navigate to the Meta Business Help Center to learn how to set up the Meta Pixel.

  2. You’ll find the ID in the Meta Events Manager on the list of pixels to the left.

  3. Copy the ID and paste it into the integration settings here in Vev, after you have installed the integration.


HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more qualified leads.


Please enter your HubSpot ID in the provided form field. If you are unsure how to retrieve your HubSpot ID, you can refer to the following article for step-by-step instructions: How to Retrieve Your HubSpot ID.


Marketo offers bundles for focusing on Marketing Automation, Email Marketing, Lead Management, and Revenue Attribution.

For tracking, Marketo's JavaScript tracking code, called Munchkin, tracks all individuals who visit your website so you can react to their visits with automated marketing campaigns. Even anonymous visitors are tracked along with their IP addresses and other information.

Please enter your Munchkin Account ID in the provided form field. If you are unsure how to retrieve your Munchkin Account ID, you can refer to the following article for step-by-step instructions.

Norstat Tracking

Norstat‘s Audience Analytics validates the audience reach, analyzes the impact of digital advertising campaigns, and helps you to significantly increase the ROI on media spent. This integration adds the Norstat tracking pixel to your web page.


Please provide your Account ID and Tracker ID in the form fields.

Note: Providing multiple Campaign/Company IDs and corresponding Tracker IDs is optional. If you have only one Norstat campaign, you can leave the additional fields empty.


The Segment integration allows you to dynamically load and initialize the Segment Analytics library. It ensures that the library is loaded only once and sets up various methods for tracking user interactions and events. By providing the Segment Write Key website owners can seamlessly integrate Segment Analytics to gain valuable insights into user behavior and optimize their online strategies.


Please enter your Segment Write Key in the provided form field. If you are unsure how to retrieve your Segment Write Key, you can refer to the following article for step-by-step instructions.

Track 5 Sec From Page Load

This integration is used to delay the pushing of data to the "dataLayer" array by 5 seconds after the page has loaded. The "dataLayer" typically contains information about user interactions, events, or other data that is then processed by Google Tag Manager or other tracking systems to trigger specific tags and events.

Please note that the functionality of this code depends on the context in which it is used and whether the "dataLayer" object is already defined and utilized in the overall tracking setup of the website.

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